The Story Behind O'right's Mission to Create a Carbon-Neutral World Through Haircare

Posted by Jeremy Yang on

For those who are passionate about both sustainable living and healthy hair, O'right is the perfect brand to consider. Not only does it use natural ingredients and eco-friendly packaging, but it's also on a mission to create a carbon-neutral world through hair care. In this blog post, we will explore the story behind O'right's mission and how it's helping to create a more sustainable future.

O'right is a Taiwanese hair care brand that was founded in 2002. Its founders, Steven Ko and Rena Huang were inspired by the beauty of nature and the desire to protect it. They realised that traditional hair care products were damaging both the environment and people's health due to the use of harmful chemicals. They set out to create a hair care brand that would be gentle on both the hair and the environment.

O'right's commitment to sustainability goes beyond just using natural ingredients. The brand has a comprehensive carbon reduction strategy that aims to create a carbon-neutral world. It has achieved this through several initiatives such as carbon offsetting, green energy use, and waste reduction.

Carbon offsetting involves investing in renewable energy projects that help to reduce carbon emissions. O'right has invested in wind power and solar energy to offset its carbon footprint. The brand has also implemented a "closed-loop" system where it recycles its waste and uses it to create new products. This has helped to reduce the amount of waste it produces and decrease its overall carbon emissions.

Another key aspect of O'right's mission is its commitment to using eco-friendly packaging. The brand has developed a range of innovative packaging solutions that are both sustainable and functional. For example, shampoo bottles are made from recycled plastic and are designed to be refilled, reducing the need for single-use packaging.

O'right's commitment to sustainability has earned it numerous awards and accolades, including the "Green Brand" award from the Taiwan Environmental Protection Administration. The brand's products are also certified by international sustainability organisations such as ECOCERT, COSMOS, and USDA Organic.

In conclusion, O'right's mission to create a carbon-neutral world through hair care is not just a marketing gimmick. It's a genuine commitment to sustainability that is reflected in every aspect of the brand's operations. For those who are passionate about sustainable living and healthy hair, O'right is a perfect choice. By supporting O'right, you're not only investing in your health and beauty but also contributing to a more sustainable future for all.

If you're interested in purchasing O'right products, you can visit our website or find them at select salons.

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