The World’s Greenest Beauty Brand O’right to Officially Make its Japan Debut with First-ever Store in Tokyo

Posted by Honey Whale Labs on

Third-time champion of the Sustainable Beauty Awards, Taiwanese-based company O’right is set to make a bold debut in the Japan market. Following Japan’s decision to lift the declaration of a state of emergency due to a slowdown of nationwide COVID-19 cases, the zero carbon beauty brand is opening its first-ever stores in Isetan Shinjuku and Yurakucho Marui 0101 on the 10th and 11th of June, respectively. It’s a bold move, but it shows the brand’s confidence in Japan’s path to an economic recovery and its determination to establish a foothold in the Japanese beauty market.

To celebrate the grand opening of Japan’s first O’right Concept Store, the Caffeine Botanical Scalp Revitalizer – 2020 Limited Edition will be available to shop as a symbol of O’right’s global presence. The Yurakucho Marui 0101 store boasts building materials made from spent coffee grounds to reflect the innovative and sustainable value of O’right’s best-selling Caffeine Collection. This also marks O’right’s second breakthrough in green construction materials following its groundbreaking use of textile waste in an eco storefront signage.

The Tokyo 2020 Olympics Games unveiled sustainability as the key theme, pushing Japan make a shift towards a sustainable society. As a longstanding leader in this area, O’right is no stranger to sustainability. In 2011, the company revolutionized the beauty industry with the world’s first zero carbon shampoo. In 2020, O’right is set to redefine Japan’s beauty market by introducing zero carbon, sustainable hair, skin and body care products that deliver on its promise of a greener tomorrow. Combining the 2020 Olympics’ slogan “Be better, together – For the planet and the people” with O’right’s “Together Greener,” O’right is ready to embark on this new adventure of taking one of the world’s leading markets for cosmetic and personal care products by storm.

Customers will be offered a free giveaway – Hydrating Hand Sanitizer Gel, high quality, high performing protection for you and your family as well as exclusive discounts on purchases made during the grand opening. For more information, go to O’right Concept Stores at Isetan Shinjuku and Yurakucho Marui 0101 or visit O’right’s official website or Facebook/Instagram/Twitter accounts.





O’right Best Sellers

Caffeine Botanical Scalp Revitalizer

Pioneering ultrasonic extraction technology to obtain maximum active ingredients in natural caffeine extracted from coffee husks, this scalp revitalizer nourishes hair roots to create a fertile environment for healthy hair.

Caffeine Shampoo

Natural foaming agents verified by EU organic organizations and multiple botanical extracts work to balance your scalp’s natural oils and soothe to give hair a natural volume boost.

Hydrating Hand Sanitizer Gel

Containing 75% food-grade alcohol, this hand sanitizer gel works to keep your hands clean and replenished. Tea tree oil and natural moisturizing ingredients verified by EU organic organizations ensure your skin isn’t stripped of moisture.

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