O'RIGHT TOOTHPASTE N° ZERO 95ML (incl. Anco Tube Squeezer)
A Sustainable Plant-infused Experience
This natural toothpaste contains a blend of botanicals including totara, beech and Indian soapberry extracts to gently polish and scrub off teeth stains while fighting plaque and tartar buildup. Featuring an exclusive blend of rosemary, star anise, clove and spearmint essential oils, it is designed to keep your teeth fresh and clean and brighten your smile. A natural solution for healthier teeth and gums and a greener earth. Brushing your teeth the right way goes a long way. Feel good and do good with O’right Natural Toothpaste Nº Zero.
USDA Certified Biobased Product
Tested by Beta Analytic, the world’s leading radiocarbon dating and biobased content testing laboratory
The USDA Certified Biobased Product label identifies products made from renewable biological resources to promote the circulation of new organic renewable carbon (non-fossil), reduce carbon emissions and maintain ecological balance.
USDA Certified Biobased Product Label with 100% Biobased Content
O’right leads the way in sustainability by offering sustainable living solutions. The USDA Certified Biobased Product Label promotes the use of biobased products, which help reduce petroleum consumption by increasing the use of renewable resources, reducing the amount of additional carbon released into the atmosphere. This may also help to better manage the carbon cycle, and in turn, reduce resultant adverse environmental and health impacts.
Three Billion Green Algae Cells in Each Toothpaste
The green color of the toothpaste comes from the 3 billion chlorella cells, a green algae that grows in freshwater. Featuring an exclusive blend of natural essential oils and botanical extracts to give you a sustainable plant-infused experience.
Sustainable Wood Powder
O’right is dedicated to maximizing the value of resources. Replacing traditional abrasives with sustainable wood cellulose, O’right Toothpaste N° Zero takes you on a journey to discover the wonders of wood-infused care.
A Toothpaste with Food-grade Standards
O’right puts natural active ingredients at the heart of our skin and hair care formulations. We care about what you put in your mouth. This is why we ensure that our ingredients are naturally-sourced, harvested and selected. Formulated with food-grade ingredients, O’right Toothpaste N° Zero helps you maintain a good oral hygiene without compromising your health.
International Laboratory Certified by TAF in Five Categories
O’right is the first professional hair care brand in Taiwan to be certified by TAF in five categories to perform testing in accordance with ISO standards.
Exclusive Patented Formula
Our innovative dentrifice formulation has been granted a patent for its unique wood powder structure, which helps to gently polish and prevent damage to the tooth enamel. According to Relative Dentin Abrasivity (RDA) and Pellicle Cleaning Ratio (PCR) tests performed by a third-party organization Intertek, a global industry leader in laboratory testing, O’right Toothpaste N° Zero has a low toothpaste abrasivity of 11. It has been proven to deliver healthier teeth by removing stains and restoring natural whiteness without causing damage.
Cleans your teeth. Maintains healthy teeth and gums.
Restores teeth to its natural glory.
Indian soapberry extract
Fights plaque and tartar. Keeps breath fresh and clean.
Massage into wet hair and rinse. Follow with O’right conditioner.
Our Commitment to Natural Beauty
Ever since winning the Red Dot: Best of the Best Award, we fly across the globe to stand on the international stage every year to bring home iconic awards, gathering evidence of our continual commitment to conserving the natural environment. O’right is known to many for our full disclosure of ingredients, use of 3-star labelling and cruelty-free policy. In 2018, we took our green upgrade initiative to the next level by obtaining Vegan, Gluten-free and Non-GMO certifications as well as the USDA Certified Biobased Product Label to show that we care for you and the environment and put your natural beauty as our top priority.
Our Green Promise
O’right is known to many for our full disclosure of ingredients, use of 3-star labelling and cruelty-free policy. In 2018, we took our green upgrade initiative to the next level by obtaining Vegan, Gluten-free and Non-GMO certifications as well as the USDA Certified Biobased Product Label to show that we care for you and the environment and put your natural beauty as our top priority.
Our Mission: #TOGETHERGREENER
We carry Oright’s mission of incorporating sustainability to everyday life and lead a green revolution in the cosmetic industry. Sustainability is at the core of everything we do; from our products and services to the society and the environment, we offer green solutions to making people and the planet beautiful from the inside out.