As the leading green hair care brand in Taiwan, O’right comes together and participates in the annual Coastal Cleanup event every year to raise awareness on marine pollution and restore the beaches’ natural beauty. This year’s event marks the 8th anniversary of O’right’s Coastal Cleanup, with over 200 volunteers getting together with the common goal of collecting and documenting the trash littering the coastline. A total of 494kg of trash was collected, which helped to reduce 1,018kg of carbon emissions and is equivalent to planting 93 20-year-old trees.

This time, O’right’s annual Coastal Cleanup not only welcomed green salons, supply chain partners, staff and family members but also young children to embark on the meaningful mission. It’s never too early to instill environmental awareness in children. Why not start from bringing kids along? The green company believes that beach cleans are a great way of educating younger generations the value of service as well as inspire families to make a difference and give back to the planet.

According to the UN, humanity as a whole has produced 9 billion tons of plastic, but only 9% of it has been recycled. The latest report released by the Intergovernmental Panel on Climate Change (IPCC) warns of climate catastrophe, indicating that the planet could see a temperature rise of 1.5° between 2030 and 2050 if global warming continues at its current pace. If we don’t do something about the alarming amount of single-use plastic waste piling up, the plastic problem will get out of hand and soon the oceans will be drowning in trash.

For years, O’right has been taking the lead on sustainability, making the switch from disposable plastic to sustainable alternatives in packaging. The green brand recently upgraded their shampoo bottles to 100% renewable plastic (or post-consumer plastic) and became the first in the world to create the renewable plastic pump, giving new meaning to old plastic and demonstrating their commitment to preserving the oceans for future generations.