The award-winning green lifestyle brand O’right took home the Best New Natural Product Award for their innovative Caffeine Botanical Scalp Revitalizer at the 2018 Pure Beauty Global Awards following their gold win at the International Exhibition of Inventions of Geneva in April. The judges praised O’right for their quality and innovative cosmetic products, ranking them among the best of the best.
Following on the success of the Pure Beauty Awards held in London for the past 16 years, Pure Beauty launched its first Global Award initiative this year, set to provide brands with even bigger recognition on an international scale. O’right took home the award for the Best New Natural Product with best seller Caffeine Botanical Scalp Revitalizer, a natural scalp care product formulated with natural caffeine extracted from coffee husks native to Taiwan as well as active ingredients derived from multiple plant extracts to revitalize the scalp and strengthen hair roots. Sold in 36 countries worldwide with a repeat purchase rate of 90%, 3rd party studies have reported up to 7.2cm hair growth over 2 months with the O’right Caffeine Botanical Scalp Revitalizer.
O’right’s new skin care product line also made quite an impression, receiving nominations in the categories Best New Premium Anti-Ageing Product and Best New Skin Care Product. With nominations in 7 award categories, including the Best New Male Hair Product, Best New Design & Packaging, Best New International Breakthrough Brand, Best New Hair Product, Best New Natural Product, Best New Premium Anti-Ageing Product and Best New Skin Care Product, the green brand won over the judges amidst hundreds of strong competitors from 29 countries. The green lifestyle brand’s packaging design and natural hair and skin care products once again put the spotlight on Taiwan’s green cosmetic industry.
With Natural, Pure and Eco-friendly as the company philosophy, O’right strives for continuous innovation in green hair and skin care products. Since its establishment, the innovative company has proudly received multiple awards, once again demonstrating O’right’s influence and innovative value in the green cosmetic industry as well as their commitment to creating the greenest hair and skin products for consumers worldwide.