Climate change is not just a threat to the environment; it also costs the economy billions of dollars in damage. As environmental awareness increases among younger generations and various industries push for urgent climate action, beauty brands are also following the heels of this green trend. According to a market report published by Future Market Insights, the global natural cosmetics market was valued at US$34.5 billion in 2018 and is set to reach US$54.4 billion by 2027, registering a CAGR of 5.42% during the forecast period (2018-2017). More and more international companies in the cosmetics sector are interested in venturing into the green market and have begun to jump on the natural cosmetics bandwagon. 2018 was the fourth-hottest year on record, and O’right is fully aware of the serious threat climate change poses to not just the earth itself, but also humanity as a whole.
The world’s first leading zero carbon beauty brand in Taiwan
British-Dutch transnational consumer goods company Unilever has pledged to become carbon positive and halve the environmental impact of products by 2030. On the other side of the globe, Taiwanese leading green beauty company, O’right has come a long way since they embarked on their green journey thirteen years ago to became the world’s first zero carbon beauty brand today. In 2008, they reached PAS 2050 standards calculating the carbon footprint of Green Tea Shampoo; in 2011, the pioneer of sustainability achieved the impossible by introducing the industry’s first zero carbon shampoo; then in 2012, O’right established its Green Headquarters, equipped with energy-efficient facilities. More recently in 2018, O’right joined RE100, committing to use 100% renewable energy by 2025, and reached a record-high 35% annual sales growth. The green company also proposed the 8 Free standard which bans chemicals that are harmful to the human body and the environment, and is widely known for developing the 100% renewable plastic bottle. With the forthcoming 2020
With Tokyo Summer Olympics aiming to focus on environmental sustainability, the Taiwanese beauty brand is excited to announce its plan to launch the first O’right Concept Store in Japan as the next step in its green path.
O’right set to make a mark in Tokyo beauty market
As the sustainability trend gains traction, big cosmetics makers are catching up to the trend launching their own natural ranges. O’right is no exception. Since they made their commitment seventeen years ago, O’right has never wavered on their journey towards a more sustainable future.
Tokyo 2020 aims to become the pilot for global sustainability. “Sustainability has undoubtfully become an essential impact of the Olympic and Paralympic Games,” Tokyo 2020 Chief Executive Toshirō Mutō said. Medals for the games will be made from e-waste such as discarded smartphones and laptops. The organizing committee is also aiming to fully power the games with renewable energy. Japan is one of the world’s leading markets for cosmetics products and O’right is seizing this opportunity to promote its green concepts and launch the first Concept Store in Tokyo by the end of 2019 with the plan to open 30 more to bring green cosmetics closer to consumers in Japan.
Sold in more than forty countries worldwide, O’right continues to amaze the world with their products, with best seller Caffeine Botanical Scalp Revitalizer selling an amount of over eighteen Taipei 101 buildings tall. This includes European countries such as Italy, Belgium, Slovenia and Belarus, which follow a set of strict regulations to ensure the safety of cosmetics for consumers. In 2018, the eco-conscious brand recorded an impressive sales performace in the Middle East market and launched its first overseas Concept Store in Saudi Arabia. The same year, O’right took a step into the skin care market with the locally and naturally-sourced Goji Berry Ultimate Rejuvenating Collection which is popular not only in Taiwan but also in the Belarusian and Middle Eastern markets.